The same atoms
The models are available to your competitors on the same terms they are available to you. Nobody wins on access any more.
12C carbon twelve · the reference standard
AI built with your business. Not just for your industry.
We take a proven base we have already built and shape it around how your company really works. Faster than starting from scratch, and made to fit.
Invoice processingEmail sortingAnswers from your documentsDaily ops dashboardsCash and bank viewPayment follow-upsCompliance reportsAI assistants
6 protons · 6 neutrons · 6 electrons
Same atoms. Different bonds.
Graphite and diamond are both pure carbon. Nothing separates them except the way the atoms are joined. One smears onto paper. The other cuts stone.
The bonds
How those models connect to your data, your processes and your people. That structure is the only thing that is actually yours — and it is the whole difference between pencil lead and a diamond.
Four ways to start
Carbon bonds in four directions. That's why it builds everything.
It is the reason carbon forms more compounds than every other element combined. Wherever you are with AI, there is a way in — and they all lead to the same place.
You have a problem. We solve it.
One thing that costs more time or money than it should. We take it end to end and prove it works.
Your own AI team, backed by ours.
We set your people up, give them our standards and tools, and stay behind them while they find their feet.
Rethink the whole business.
We map how the company actually runs, then redesign the parts where AI changes what is possible.
Build and run your own tools.
The Foundry, our agent development ecosystem, handed to you — so the tenth build costs a fraction of the first.
How we work
Business first. AI second.
Carbon does not build anything on its own. It builds because of what it is joined to. We start with what you are made of.
Understand
We learn how your business really works: people, processes, systems and numbers.
Design
We pick what to build first, based on what matters most to you.
Build
We build it on your data and systems, and test it before it goes live.
Run
It works every day, with checks and approvals where they matter.
Improve
We keep making it better, and each project makes the next one faster.
Any AI model
The right AI for each job. Never locked in.
We don't tie you to one AI provider. Our system sends each task to the model that does it best, so things run smoothly and cost less.
+Smooth for your team. They never have to choose a model.
+Better value. Simple tasks use lighter, cheaper models.
+Future-proof. When better AI arrives, we switch. Nothing breaks.
How we charge
Part fee. Part results. We win when you win.
Most agencies bill for hours. We agree the results that matter to you up front, and part of our fee only comes when we hit them.
■Fixed fee. Clear and agreed up front, so there are no surprises.
■Results fee. Tied to numbers you choose, like hours saved or faster payments.
Our work
Running in the real world, not just in demos.
Invoices a month
Read and posted automatically, with fewer than 5% needing a person.
Pages of documents
Instant answers from rules and records, each one showing its source.
Emails sorted right
Every incoming email routed to the right place, live for three years.
Automated tests
Behind Sage, our AI assistant that never sends anything without approval.
Who we are
We didn't just read about AI. We built it.
VG
CEOVaibhav Gupta
Runs real businesses and assets. Knows what an operator actually needs.
MR
CTOMurali Raghuram
Led AI products at enterprise scale. Knows what "ready for real use" means.
KP
CSOKedar Poonja
Built AI companies from the early days to today. Knows hype from substance.
Talk to us
Tell us where you're starting. We'll show you what's possible.
A short first call. No slides, no jargon. Just your business and what AI could do for it.
✓
Thanks, we'll be in touch.
Your message is with the 12C team. We'll reply within one working day. If it's urgent, email kedar@12cstudios.com.