You have a problem. We solve it.
Right for you if you know exactly what's slowing you down, like invoices, emails or reports, and want it fixed properly.
Start with a problem →
New AI studio, based in Bangalore
AI built with your business. Not just for your industry.
We take a proven base we've already built and shape it around how your company really works. Faster than starting from scratch, and made to fit.
Invoice processingEmail sortingAnswers from your documentsDaily ops dashboardsCash and bank viewPayment follow-upsCompliance reportsAI assistants
Why we started 12C
Most AI is made for an industry. Yours should be made for you.
The usual way
Built for an industry
- ✕One product for every company in your sector
- ✕Your team changes how they work to fit the tool
- ✕Hard to change, and hard to leave
The 12C way
Built with your company
- ✓Starts from a strong base we've already built
- ✓Shaped around how your business actually runs
- ✓Yours to own, grow and change
Building software is fast now. So there's no reason to force-fit something generic. You get a custom solution at close to the speed of an off-the-shelf one.
What we do
Wherever you are with AI, we can start there.
Four ways to work with us. Pick one, or move from one to the next as you grow.
Your own AI team, backed by ours.
Right for you if you want to build AI in-house. We give your team a working framework, tools and hands-on support.
Build your team →Rethink the whole business.
Right for you if you want to look at every part of the company and rebuild how it runs, from the ground up.
Rethink with us →Build and run your own tools.
Right for you if you want your people to create their own AI tools, using a mix of our platform and yours.
Set up your factory →
How we work
Business first. AI second.
Every project follows the same five steps, so nothing is skipped and nothing is guessed.
01
Understand
We learn how your business really works: people, processes, systems and numbers.
02
Design
We pick what to build first, based on what matters most to you.
03
Build
We build it on your data and systems, and test it before it goes live.
04
Run
It works every day, with checks and approvals where they matter.
05
Improve
We keep making it better, and each project makes the next one faster.
Any AI model
The right AI for each job. Never locked in.
We don't tie you to one AI provider. Our system sends each task to the model that does it best, so things run smoothly and cost less.
✓Smooth for your team. They never have to choose a model.
✓Better value. Simple tasks use lighter, cheaper models.
✓Future-proof. When better AI arrives, we switch. Nothing breaks.
How we charge
Part fee. Part results. We win when you win.
Most agencies bill for hours. We agree the results that matter to you up front, and part of our fee only comes when we hit them.
Fixed fee. Clear and agreed up front, so there are no surprises.
Results fee. Tied to numbers you choose, like hours saved or faster payments.
Our work
Running in the real world, not just in demos.
A few things our team has built that work every day.
Invoices a month
Read and posted automatically, with fewer than 5% needing a person.
Pages of documents
Instant answers from rules and records, each one showing its source.
Emails sorted right
Every incoming email routed to the right place, live for three years.
Automated tests
Behind Sage, our AI assistant that never sends anything without approval.
Team
We didn't just read about AI. We built it.
Our founders have built AI products, sold them and run real businesses on top of them.
VG
CEOVaibhav Gupta
Runs real businesses and assets. Knows what an operator actually needs.
MR
CTOMurali Raghuram
Led AI products at enterprise scale. Knows what “ready for real use” means.
KP
CSOKedar Poonja
Built AI companies from the early days to today. Knows hype from substance.
3 + 10
Three co-founders and ten engineers, working out of Bangalore.
Talk to us
Tell us where you're starting. We'll show you what's possible.
A short first call. No slides, no jargon. Just your business and what AI could do for it.
✓
Thanks, we'll be in touch.
Your message is with the 12C team. We'll reply within one working day. If it's urgent, email kedar@12cstudios.com.